Meet Emily 👋

Emily brings over a decade of marketing experience, managing projects across diverse industries—from personal brands to life coaches, real estate to interiors, golf carts to race cars. As a storyteller and strategist, she’s passionate about building lasting partnerships and driving meaningful results.

Meet Florian 👋

Florian complements Emily’s expertise with a deep understanding of human behavior, strategic management, and creative writing. With experience in organizational change and marketing strategy, he’s passionate about helping businesses align their brand with their goals to achieve sustainable growth.

Why a surfing turtle?!

That’s our mascot Welly - named by our 6-year-old-son.

From mid-May to August, turtles visit the North Carolina coast to lay their eggs. Once the eggs are laid, they’re entirely on their own. They typically incubate for about 60 days, but cooler temperatures, early-season nesting, or shaded locations can extend the process up to 100 days.

It takes several days for the hatchlings to work their way out of their shells and slowly push through the layers of sand above them. When the time is right, usually under the cover of night, they break through the surface all at once and make a mad dash toward the ocean—an event known as a "boil." In most cases, these tiny turtles instinctively find their way to the water without any help, relying on the moonlight and their natural drive to guide them home.

Turtle are fascinating creatures, a symbol of our North Carolina roots, and a perfect embodiment of our business philosophy: there are no shortcuts, and good things take time to work. Just like we do, while everyone else is chasing after the next shiny object, they play the long game: adapt, survive, and thrive.